Sunday, 11 March 2018

Check this 10 tips for successful Mobile apps in this Digital age

Today, the number of mobile users globally exceeds the number of desktop users, and apps are far more popular than websites.

With the advent of smartphones and internet, people are spending maximum time on mobile apps to explore events nearby, gather news and get everyday alerts.

Hence having a mobile app is nowadays necessary for any kind of business. There is no dearth of tools to aid in the design and development of a mobile app but there are few key steps that businesses need to keep in mind before building the first app.

Consumers have little patience for bad mobile experiences. Over 30% of downloaded apps are uninstalled within the first 2 or 3 weeks of use.

Mobile app development should be based on the idea that user experience is everything and not how many features it has. UX is particularly important in mobile applications, you have so much less screen real estate and slower connectivity, so great design and execution make incredible differences in terms of user experience.

Here are 10 tips to make your app successful:

·      Research your app’s idea, & audience - Start by searching the app stores, not just Apple but also Google Play, and look for competing products. Don't waste money on app development and mobile resources that will not be appreciated by users. Reach out to customers via social media and similar platforms, to truly listen to what your customers want
·      Focus on the user experience – unless you have laser sharp focus on user experience, providing 100+ senseless features will not make it successful. Responsive design is an efficient way to optimize user experience.
·      Keep it very simple for use – do you see any user manual with iPhone? Same goes here, keep your app extremely simple to use. A common mistake is thinking your app has to be packed with features and have every bell & whistle you can think of. However, the reality is half of them won’t even be used. Simplicity deliver the great user experience
·      Use agile for frequent releases – by collecting frequent feedbacks, keep your app updated with agile deployments to make users happy
·      Market your app - Once you have the right app, get the word out about it. Both Google & Apple stores have millions of apps today, it can be challenging to get noticed.
·      Test the app thoroughly before and even after release - Test, test, and test with the target users until you get it right. Once launched, continue to use analytics, customer feedback, and A/B testing to optimize and improve the application.
·      Have an extra ordinary customer support – after sales support is where word of mouth publicity comes in. any problems reported by users have to be handled efficiently and effectively to make them happy so they become your marketers.
·      Keep Innovating - No app is ever complete. Listen to your users and find out what they’re asking for. Keep a running wish list of features you can build when you have time. As they say Rome wasn't built in a day, your app won't be, either.
·      Build analytics – incorporate analytics which gives you detail picture of your users, their behavior, usage
·      Choose right business model – free, freemium, charged or pay-per-use as per your business needs

Most mobile apps fail to engage the users in this highly competitive digital age. The bottom line is have a sharp focus on the customer. Sure, technical skill matters—but you can only succeed if you use that skill to meet the customer's needs. 

Sunday, 4 March 2018

Digital disruption in Telecom sector

Digital disruption has turned the telecom industry upside down. New digital technologies are entering the market forcing telecom operators to adapt to new business models.

We went from analog to digital few decades back and then GPRS, Edge & came 3G, which brought data and web services to us. With 4G and smartphones now customers have the power of the supercomputer at their fingertips.

After iPhone, smartphones are penetrating deeper in many countries. Carriers now have to focus on customer churn more than on acquiring new ones. Today telecom operators are leveraging big data technologies to analyze call pattern data to better understand their customers’ habits and predict their requirements and thus offer better services at right time and price.

Operators are using analytics to identify customers at risk of default in bill payments and optimize their outreach for higher collection.

Today with so many disrupters, telecom companies have to think of survival. SMS or text message & MMS were some of the core services just a few years back, and then came WhatsApp, which changed all the communication paradigms. Further Skype, Viber, WeChat have entered the market to pressure the prices down for text and voice.

With the digital age, telecom companies have to:

·         Add new services to capture consumer’s attention
·         Accelerate time to market these new services with technology advancements
·         Map end-to-end customer journeys  from acquisition, engagement, retention
·         Use Big Data Analytics to focused market segmentation and hyper-personalization
·         Automate customer care and digital self-service options
·         Revamp website and give customers access to personalized information, offers and buying options

Leaders like Vodafone, Verizon, AT&T have leveraged all the digital technologies to reach out to their customers in a most efficient way.

Digital payments via mobile wallets have become a boon for telecom, as mobile payments are generating tons of Big Data on shopping behavior & preferences, enabling more sales opportunities via targeted marketing

Many technology players such as Apple, Samsung, and Google are collaborating with telecom players to make consumer’s life easy.

A good customer experience is now essential with help of digital. We live in a time when convenience, personalization, and speed are the bare minimum people expect and telecom companies have to take aggressive measures to exceed these expectations.

Sunday, 25 February 2018

Digital Transformation of Healthcare

The digital transformation storm is sweeping various businesses like retail, banking, insurance, media, and travel and has entered into our personal lives.

Another industry that has joined the above list by being hit by the storm is the healthcare.  
The advancements in digital technologies like cloud computing, mobile communications, advanced analytics and the internet of things have positively helped healthcare.

Healthcare companies are among the most heavily regulated, facing unique compliance challenges. They were always struggling to figure out how to integrate, aggregate, harmonize and analyze all of the data they have captured, to discover actionable business insights.  Further, accelerated time to market and adding value to patient’s lives are the key drivers for digital adoption.

Digitization of healthcare has gone beyond the drug development. It is no longer providing the drugs alone but services as well.

The healthcare industry had witnessed an impact on the entire product life cycle starting from the early drug development to delivery and finally patient care. Drug discovery is immensely helped by machine learning. Researchers will have access to much more detailed analysis on real-world data, which will assist in better understanding the effects of a drug.

Internet of Things is used to digitally transform manufacturing and supply chain. Temperature sensing tags are used to monitor cold chain conditions and thus ensure and maintain product quality in transit.

Electronic Health Records of any patient who is under the care of multiple doctors helps them to use these valuable data points to deliver appropriate treatment and make decisions about patient’s care.

Wearables have improved the patient care substantially. There are many wearable devices that provide real-time monitoring of disease symptoms along with reminders for prescribed treatment. Ingestible medicines like Proteus pill sends patient data in a secure transmission to the physician, which helps in more accurate diagnostics and personalized treatment.

Fitness wearables such as Fitbit and Apple Watch have increased the ability of patients to take responsibility for their own health.

Portals like “PatientsLikeMe” are helping people with chronic health conditions get together and share their experiences living with the disease. Where newly diagnosed patients can improve their outcomes by connecting with and learning from others. Also, researchers learn more about what is working and what is not, so that they can develop new and better treatments.

Patient engagement has become easy with mobile apps for recovering patients to help manage stress, find information, learn about caregiving and chat with a doctor.

In clinical trials, digital is helping by standardizing data exchange and replacing several data repositories with a centralized information hub. Patient finder technology combines clinical knowledge with big data to allow drug manufacturers to identify potential patients that may have a disease that is hard to diagnose.

With Telemedicine, Patients no longer have to schedule their routine follow-up visits but they can a video call to get the prescription update or check-up they need.

With digital, consumers are now in the driving seat. They have better access to quality doctors and quicker wellness. Digital is helping healthcare and humanity.


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