Saturday, 15 July 2017

How to measure Digital Transformation maturity?

The digital revolution has created significant opportunities and threats for every industry. Companies that cannot or do not make significant changes faster to their business model in response to a disruption are unlikely to survive

It is extremely important to do digital maturity assessment before embarking on digital transformation.

Digital leaders must respond to the clear and present threat of digital disruption by transforming their businesses. They must embed digital capabilities into the very heart of their business, making digital a core competency, not a bolt-on. Creating lasting transformative digital capabilities requires you to build a customer-centric culture within your organization.

This requires new capabilities that organizations need to acquire and develop which include disruptive technologies like Big Data, Analytics, Internet of Things, newer business models.

Digital maturity model measures readiness of the organization to attain higher value in digital customer engagement, digital operations or digital services. It helps in incremental adoption of digital technologies and processes to drive competitive strategies, greater operationally agility and respond to rapidly changing market conditions.

Business can use the maturity model to define the roadmap, measuring progress on the milestones.

The levels of maturity can be defined as per multiple reports available and
adopt the ones which makes more sense to your business.

·     Level 1 : Project based solutions are developed for a particular problem, no integration to home grown systems, unaware of risks and opportunities
·     Level 2 : Departmentalized projects but still not known to organization, little integration
·     Level 3 : Solutions are shared between the departments for a common business problem, better integration
·     Level 4 : Organization wide efforts of digital, highly integrated, adaptive culture for fail fast  and improve
·     Level 5 : Driven by CXOs, customer centric and complete transformation changes happen to organization

Here are the 7 categories on which business should ask questions to all the stakeholders to gauge the maturity of Digital Transformation and identify the improvement and priorities.

1.   Strategy & Roadmap - how the business operates or transforms to increase its competitive advantage through digital initiatives which are embedded within the overall business strategy
2.   Customer – Are you providing experience to customers on their preferred channels, online, offline, anytime on any device
3.   Technology – Relevant tools and technologies to make data available across all the systems
4.   Culture – Do you have the organization structure and culture to drive the digital top down
5.   Operations – Digitizing & automating the processes to enhance business efficiency and effectiveness.
6.   Partners – Are you utilizing right partners to augment your expertise
7.   Innovation – How employees are encouraged to bring the continuous innovation to how they serve the customers


Finally you know when you are digital transformed?
·             When there is nobody having “Digital” in their title
·             There is no marketing focused on digital within the organization
·             There is no separate digital strategy than company’s business strategy

Sunday, 9 July 2017

How Augmented Reality is improving Digital Age!!

Augmented reality (AR) means amplified reality with graphics, sounds, haptic feedback and smell to the natural world as it exists. Virtual objects and information are displayed on top of the physical world, will make its way to our phones.

Just like the Internet ofThings & Big data, Analytics, augmented reality is going mainstream. Search engines are already expanding on image search, allowing you to point your camera at something and search for information based on what the lens takes in.

Both video games and cell phones are driving & exploiting the development of augmented reality. Everyone from tourists to someone looking for the closest McDonalds can now benefit from the ability to place computer-generated graphics in their field of vision.

Unlike Virtual Reality, which creates a totally artificial environment like you are on the top of Eiffel tower or looking at Taj Mahal right now from your living room couch, augmented reality uses the existing environment and overlays new information on top of it.

Pokemon Go released in 2016 was the most successful game to use AR to superimpose Pokemon on physical background and all children and adults were mad chasing them in real world.

Recent innovation, Heads-Up Display (HUDs) glass with AR superimpose crystal-clear driving directions on top of the real world so you can easily navigate without taking your eyes off the road. It’s like Pokemon Go but all the adorable monsters have been replaced by driving directions.

Digital Marketing will get a boost with AR.  A new augmented reality campaign from Pepsi Max have stunned people in London, giving experiences like a prowling tiger, a meteor crashing, an alien tentacle grabbing people on the street, the bus stop window serves as a scarily realistic screen to bring these scenarios to life.

With AR, you can view your living room on a smartphone and see how virtual furniture would fit into the real world and decide what is good to buy.

Artificial Intelligence has brought virtual assistants like Siri, Alexa, Cortana, Google to life but AR can put a face to it and beef up the experience. Microsoft Hololens is currently leading the AR headset race. 

There are several industries that will benefit from AR applications, including healthcare, tourism and entertainment. However, it is retailers who are the ones to use it more. With AR, your retail website is brought to life with a 360° online presentation of your store. In-store, augmented reality can easily display information and other visuals on packaged items with a simple image scan.

Lego’s “Digital Box” Provides Customers with an Interactive 3D Digital Experience. Aside from kiosks in stores, soon they will have mobile devices to be equipped with the capability to instantly bring up relevant information about any product in real-time.

Fashion retailer Forever 21 had put up a giant billboard which features a model walking in front of an image of the crowd below. The model occasionally leans over, and pluck someone out of the crowd. Sometimes, she drops them in her bag and happily walks off.

French cosmetic super chain Sephora is one of the leaders in AR marketing area. Their mobile apps & AR mirrors allow people to see how clothing, jewelry, and accessories look on them.

Augmented Reality cleverly blurs the line between the digital and the real by way of specially designed apps and unique visual ‘markers’ to intuitively visualise 3D virtual forms in physical realms.

We are still in the very early days of AR, and all of the future possibilities are difficult to imagine at this point. As this technology advances and gets more affordable, it will be easier for businesses to take advantage of it. AR helps to bridge the divide between the digital and offline world.

Sunday, 2 July 2017

How to build a successful Digital Transformation roadmap?

Digital Transformation is a phenomenon that every company must deal with and it is a reality. It is a top priority for boardroom executives. Most companies know that digital transformation is vital to survival.

Customers are demanding new instant experiences, partners want more visibility & greater access, and employees want greater convenience and work from anywhere.

Many companies are claiming that they have started it but those initiatives are isolated or tactical.  If not executed properly the only result is failure.

As you will look at weather reports, travel times, flight connections, hotel reviews before going on holiday journey, similarly you will need a road map for navigation from point A to point B.

The digital roadmap has 3 main leavers:
·        Strategy: to make it completely clear how digital transformation support overall business strategy,  define 30,60,90 days & beyond plan for measurements
·        Technology:  what are the tools and technologies you will need to go from current state to future state – big data, analytics, mobility, IoT, cloud, microservices etc, dedicated hardware, software innovation labs, standards, guidelines, security
·        Processes & People: who are the leaders to drive the digital, what is the organization structure, operational integration of all processes, how to change to customer centric culture, training to employees and empower them

It is all about starting with baby steps, gaining trust from business by delivering quick value and celebrating and marketing the successes to generate internal buzz.

The roadmap begins with a digital vision, mission & assessment of the digital maturity of your business today. Once the assessment and vision are completed, then next step it becomes possible to identify the systemic gaps that need to be filled. Then those steps can be built into the roadmap.

Here are the broad milestones of a successful digital transformation roadmap:

·        Boardroom/Senior management buy in, decision to go Digital and drive it across organization
·        Cultural alignment & commitment to Digital from board of directors to entry level employees
·        Identify and assess the current state of the organization on Digital
·        Put Customer first - Prepare customer journey maps to identify all the touch points with organization
·        Find out pain areas at each touch point and respective stakeholders involved who can correct them
·        Prioritize and break them in small projects to adopt fail fast approach. If anything did not work, just accept the failure, publish the learnings and move on.
·        Seek partners to help you in your journey, who take shared risk and shared rewards
·        Deploy agile implementation approach for quick results
·        Market your successes to whole world and repeat the process for next pain area

Transformation programs may be massive and take place over multiple years, but understanding the ROI for each phase helps keep a multi-year journey on track. With a structured approach, all of the moving parts can be managed and progress sustained throughout this journey.

Finally, you know when you are digital transformed?
·        When there is nobody having “digital” in their title
·        There is no separate digital strategy than company’s business strategy
·        There are no posters or marketing focused on digital within the organization

Enterprises that adapt, evolve and exploit this new digital reality will thrive, while those that do not, will be lost to the sands of time like Dinosaur.

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